CLIENT: FMCG / Beauty / Consumer Electronics Brand
MARKET: Southeast Asia
DELIVERABLES: Promoter Supply, Training, Deployment, Technology & Performance Optimisation

• Drive sell-out performance at retail level
• Enable real-time visibility of promoter activity
• Build scalable workforce model
• Optimise cost across peak and low seasons

• Demand volatility & seasonality
• Scaling up and down efficiently
• Cost flexibility pressure
• Lack of visibility & control
• Low season underutilisation

• GPS-based attendance and location tracking
• Digital reporting and dashboard visibility
• Flexible workforce (core + elastic pool)
• Demand-based deployment planning
• Low season redeployment for value-added tasks
• Continuous training and performance monitoring

• Higher sales conversion during peak periods
• Reduced manpower leakage via GPS verification
• Improved attendance accuracy
• Optimised manpower cost
• Real-time decision making

We don’t just deploy promoters—we provide a fully visible, tech-enabled retail execution system.