Client: A leading Kitchen Appliance/Food Processing Equipment Gp
Project: 360º Custom Retail Merchandising Solution
Market: Singapore

To create and operate an eco system for brands to rapidly deploy concept corners, pop up stores/events & private events in the most efficient & effective manner. And to provide brand the competitive advantage to move into market fast while maintaining quality outcomes.

• No existing system to inherit from.
• Assets available of mostly out dated and/or in poor physical conditions.
• Large number of demo machines with unknown conditions/qty.
• Little visibility on the road map ahead.
• Short lead time to commence first series of events.

• Defining requirements , needs and expectation with customers.
• Put together multi disciplinary team of Account Managers, Designers, Operations experts , Production experts & project managers to support the establishment and operating of the Eco system.
• Creation of Branding guide & VM elements that supports the desired customer experience and brand messaging needs.
• Accounting and curating existing inventory of VM element & demo units.
• Creation of Asset management system to manage inventories.
• Creation of operating template procedures for the various activities with customer.
• Implementation, execution and Routine to enhancement of various system according to learnings & market needs.

• Successfully executed over 100 projects and creation of over 60 VM elements types over 24 months.
• Clear accountability of assets and upkeep of VM elements and Demo machines.
• Clear understanding of work flow and output expectations with all stake holders.
• Roll out of Band Retail guide & purpose build VM elements to support marketing needs.
• Significant enhance deployment speed and reduction of errors.
• Significant overall cost saving over the 24 months.
• Customer satisfaction and expanding of scope to other markets.